Peter Koestenbaum founded important organizations to bring the strengthening and healing power of philosophy to leaders in multiple fields. In California, he founded an accredited institute for teachers, nurses, physicians, psychologists, and psychiatrists teaching the uses of philosophy in education, psychology, psychiatry and psychotherapy.
Eventually Koestenbaum decided to apply the insights he gained in philosophy and psychiatry to business: management, strategic thinking, marketing, but above all to leadership. This journey took Koestenbaum to over thirty-six countries in five continents. Among the firms where he worked with intensity are IBM, Electronic Data Systems, Ford, Ciba-Geigy (now Novartis), Citibank, Volvo, Amoco, Xerox, American Medical International (now Tenet HealthSystem), Warner Cosmetics, Statoil (Norway), Sparbanken Gruppen (Sweden), and many others.
Koestenbaum then founded the Koestenbaum Institute with Scandinavian business leader Rolf Falkenberg, headquartered in Stockholm, Sweden, which conducted consulting, training, seminars and coaching, using its own resources and a worldwide network of partners; and Philosophy-in-Business™, to create a “win-win” in the New Economy by taking a fresh and deep approach to the clash between two imperatives of our time: business results and human values.
From a February 2000 profile in “Fast Company”:
“More than 25 years ago, Koestenbaum traded the cloistered halls of academia for the front lines of the global economy. It’s not unheard-of for this philosopher, now a tireless 71-year-old with thick glasses and a flowing beard, to visit clients across three continents in a single week. His agenda: to apply the power of philosophy to the big question of the day — how to reconcile the often-brutal realities of business with basic human values — and to create a new language of effective leadership. “Unless the distant goals of meaning, greatness, and destiny are addressed,” Koestenbaum insists, “we can’t make an intelligent decision about what to do tomorrow morning — much less set strategy for a company or for a human life. Nothing is more practical than for people to deepen themselves. The more you understand the human condition, the more effective you are as a businessperson. Human depth makes business sense.””